British Heart Foundation poster

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When we were asked to design a poster for the British Heart Foundation’s new campaign we all jumped at the chance. When we realised we only had five days from briefing to artwork we winced, a little bit – but we do like a challenge.

Our solution didn’t exactly fall into the ‘simple’ category, but it did get us away from the computers for a day or so, and the scalpels and coloured paper came out. Below are some of the photos of the shoot we set up, in our studio – the finished poster will follow in the next week.

The finished poster was shot by Thom Atkinson.