Marc&Anna

TAKE IT AWAY

Take it away is a scheme run to encourage and help the purchase of musical instruments. Open to everyone, it allows the value of a musical instrument to be paid back over nine months, interest free. We were asked to refresh their marketing materials.

We wrote the line 'take away the real thing' and commissioned a shoot of musicians playing 'air' instruments; we then illustrated the instruments typographically over the top, listing all the accessories and extras you can also buy with the scheme.

The final images were used across posters, flyers and print adverts.