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Clients
- CLIENTS
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TENT LONDON
- 176 / ZABLUDOWICZ COLLECTION
- ARTS COUNCIL ENGLAND
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BRITISH HEART FOUNDATION
- CRAFTS COUNCIL
- ENERGY SAVING TRUST
- FILM AND VIDEO UMBRELLA
- FRAMEWORK
- LAURENCE KING PUBLISHING
- NATIONAL PORTRAIT GALLERY
- NATIONAL TRUST
- RNIB
- THE MUSIC EXCHANGE
- MARC&ANNA
- THE WOMEN'S LIBRARY
- OTHER
Works
ARTIE BEATThe British Heart Foundation’s Artie Beat is a character who helps teach children about keeping the human heart healthy. The Artie Beat club has 30,000 members, aged 7 to 11, all receiving a free members pack and quarterly newsletters. We were asked to commission a new, up-to-date Artie Beat and world around him, and then redesign all existing materials. The new character should be playful, friendly, strong and respected and appeal to boys and girls from different backgrounds. We commissioned 4 commercially-successful illustrators to each create 4 characters from the same brief. Of these we developed 4. The final character was chosen by the Artie Beat Club members through a questionnaire in the newsletter. Once Artie himself was chosen, we developed a design palette including colours and a type face custom made from the BHF corporate font. Artie now has a world complete with a number of friends, and we have designed everything from a quarterly newsletter, via 5-a-day fruit and veg charts, to books that teach younger kids of the human body. We are very proud of Artie Beat. Artie is Illustrated by Eugene & Louise. |
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