NEWSLETTER ISSUE ONE
Framework are a charity who help homeless and vulnerable people in Nottingham. MARC&ANNA was asked to redesign Framework's newsletter – which goes out to roughly 3,000 benefactors, and others involved with the charity's work.
Newsletters are often formal, A4-sized, and crammed with content to keep printing costs down. Instead we used a newspaper format, which was not only cheaper to print and felt more substantial, but also allowed for more space for content, and scope for some nice extras.
The format allowed the newsletter to be heavy on content, but light in feel. We interspersed articles with large, hand-rendered quotes from those involved with Framework, highlighting the positive effect that Framework has had on people's lives. These have the effect of both thanking benefactors for their contribution, and highlighting to others the need for donations and support. Some simple illustrations on top of imagery helped bring the pages to life and feel more personal.
Issue One launched on Thursday 25 November, with Issue Two following in the summer of 2011.
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