Marc&Anna

JO METSON SCOTT

Jo is a young photographer shooting for the likes of i-D, Sleazenation and Nylon magazines. She needed an identity to be implemented on business cards and stationery, as well as an easy-to-use website featuring her work.
 
The identity ended up being a play on her name and her profession; a simple but strong typographic treatment suited this, and the 1 colour print job suited Jo's budget. Rather than spending money on expensive materials and production costs we came up with a way of cleverly folding the letterhead so it would reveal Jo's name first and her profession second.